Re: your PinClicks account
| Here's how you can get more traffic from Pinterest... Over the next 5 days, I'm going to email you a lesson that reveals my best Pinterest strategies using PinClicks that have helped me and others get millions of clicks, like Nat:
Here's day 1👇So recently, I had to change my Pinterest instructions (SOP) for my VA's because of a new breakthrough I made. Today, I'm going to show what I updated in my SOP and exactly how I use it to create a Pinterest-friendly blog post topic and optimized pin. Let's say I have an outdoor adventures blog and I have a category about day hikes and I'm looking for our next blog post idea and pin to create... Step 1: Research a Pinterest-Friendly Post IdeaIn the keyword research tool, I enter in "day hike" and review the results (which are search suggestions directly from Pinterest):
At first, I choose "day hike lunch ideas" and click the See Top Pins button and notice all of the top pins are targeting this exact topic:
That's too much competition for right now, especially since many of those are newer pins. I go back to my list and notice "day hike first aid kit" which has a popularity score and so I click the See Top Pins button.
This is a perfect topic for me to cover. None of these are targeting a "day hike," and they're all a year or two old. Step 2: Find High-Performing Existing Pins for InspirationIt's important to know which of the 3 pin styles I'll need to create for this topic. If I choose the wrong pin style, the pin won't get much traction. I'm on the Top Pins tool and viewing the results for day hike first aid kit. I first review the top 3-4 pins under the default sort. Then I sort by pin score and review the top pin. All the top pins are TOBI pins (text on background image). So that's exactly the type of pin I'll create. This is the top pin with the highest score that I'll be inspired by in terms of design and keyword annotations to be used in my pin description and blog post.
What's great about this pin is that it's a bad design in my opinion. The text is hard to read and a basic stock photo. I know I can do better with a better photo thanks to Ideogram and simpler fonts. What's also great is that it does not target day hikes in the pin title and image. Great opportunity for me here. Step 3: Get the Best Keywords for an Optimized Pin DescriptionHaving the right keywords in the pin description, title, and blog post text is critical for mixing visibility with pins. The two best places to get these words are: Annotated Keywords These are the keywords Pinterest assigns to pins based on its analysis of the image, the pin title, the description, and the blog post. These keywords are only selected from their internal database of over 11 million interests. I exported the annotated keywords (via the export button). Then in the spreadsheet, I sorted by occurrence. I looked for the 5 or so annotations that have the highest occurrence, especially among the top 3-5 ranking pins. Here are the ones I added to my keyword list:
Some of these overlap and can be reduced to one keyword phrase, such as "backpacking" + "backing for beginners" Interests This is where I've updated my SOP to utilize this groundbreaking new tool within PinClicks: Interest Explorer. (For the first time, you and I get access to all 11 million interests within Pinterest's database with the Interest Explorer tool!) Pinterest doesn't always extract and assign the right interests for a pin because it isn't certain. This is where the interest explorer tool helps create more certainty with Pinterest on what your pin is about. When it's more certain, it's more likely to show your pin. The first search I performed was "day hike first aid kit" and it gave me zero results. Which isn't surprising. So I broadened my search to just "first aid kit" and went through the list of results until I found this one:
So I clicked on it to do an interest search on this to see if there were any related ones and I found one more:
Perfect. I added "hiking first aid kit checklist" to my keyword list. Step 4: Create The Pinterest Optimized Blog PostI won't bore you with the details on this, other than I made sure to include all the keywords from my list, which ended up being:
(These days, I let ChatGPT write most of my content and give it all these keywords to include in the post text. The closer they are to the beginner of the post, the better.) Step 5: Create The Pin with Proper KeywordsHere's the pin I ended up with:
I gave ChatGPT all the keywords from my list and the pin title and asked it to write a pin description and image alt text using all the keywords. I think it did a pretty good job! I then pinned it to my boards titled "Day Hikes" and "First Aid Kits" which are short and simple and most importantly, match official Pinterest interests! If you're ready to start taking Pinterest seriously and get more traffic...
Oh and if you want to watch over my shoulder as I go through this process, then watch this video:
👉 If you want to keep getting emails from me about how you can improve your Pinterest rankings and traffic, can you do us both a quick favor? Reply back with "yes" so that your email provider will know not to send my emails to spam or promotions. Thanks!
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| | Tony Hill Niche site owner since 2005 and creator of: |
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